| Ambit Energy is coming to Ohio but will Ohioan's see | | | | applied a completely different marketing approach to |
| them as a solution to saving on energy bills or just | | | | their business. |
| another shady company with a scam product? Due to | | | | Ambit Energy doesn't run TV ads, put up billboards, or |
| deregulation in the energy markets many new energy | | | | put advertisements in magazines and newspapers like |
| companies are sprouting up all over Ohio which gives | | | | most energy companies. Instead they choose to use |
| consumers a choice of who they buy their gas and | | | | the Multi-Level Marketing model to sell their products. |
| electric from. This opens options and provides | | | | They call it "word of mouth advertising". Many people |
| consumers the opportunity to shop and compare | | | | consider MLM companies to be scams or pyramids |
| energy rates. One such company is Ambit Energy. | | | | schemes. Statistics have shown that 95% of the |
| Ambit Energy, based in Dallas Texas, is a residential | | | | people who join a network marketing company never |
| energy provider currently providing natural gas and | | | | make any money usually due to a lack of marketing |
| electric service to residents of Texas, New York and | | | | training. This marketing approach has been around for |
| Illinois. Ambit has competitive energy rates but with an | | | | a long time but has left many hopeful network |
| often suspicious twist... | | | | marketers with a sour taste in their mouth. |
| Jere W.Thompson, Jr and Chris Chamless are | | | | So I ask... How will Ohio people react to Ambit Energy |
| co-founders of Ambit Energy. Both executives get | | | | if they can make money off of their own energy bill |
| their roots from a background in telecommunications | | | | and a few of their friends and how will the Ohio |
| during the times of deregulation in the telecom industry | | | | consumer react to an MLM energy company coming |
| in the mid 1990's. They both bring a mix of talents and | | | | to their town? |
| resources from the development and growth of their | | | | While some Ohioan's may scoff at Ambit Energy's |
| previous telecom companies. Making the switch from | | | | marketing plan their results can not be disputed. Ambit |
| phone service to energy made for an easy transition | | | | Energy has gained significant market share in Texas, |
| and along with the switch came a creative marketing | | | | Illinois and New York. They will soon be coming to Ohio |
| talent. | | | | and plan to expand across the U.S. into most states. |
| Marketing energy and acquiring customers from the | | | | Though they use an alternative and sometimes |
| former monopolies is not always and easy task. Rates | | | | questionable marketing approach they have |
| are competitive and marketing cost can run high. | | | | consistently proven to offer some of the lowest |
| There is also a misconception by consumers who rely | | | | energy rates in their current marketing regions. While |
| on their utilities service and fear an interruption in supply | | | | some might cry "Pyramid Scheme" others might say |
| from a new company. This can cause an energy | | | | what a perfect business. With nearly all MLM |
| prospect to become hesitant to switch providers. | | | | companies the products they offer are non-essential. |
| However, in reality, it is the same gas and same | | | | People don't need the typical MLM product to live out |
| electric coming through the same pipes and wires as | | | | their every day life. With Ambit Energy the product is |
| before. All energy is regulated by the Public Utilities | | | | essential and is used by practically everyone. How |
| Commission. The only difference is who the consumer | | | | easy would it be to switch your energy over to Ambit |
| makes the check out to. Ambit Energy realized the | | | | Energy at a reduced rate plus earn a little from your |
| difficult task to sway a new customer to their side and | | | | own bill and a few of your friends? |