| ign="center"> | | | | Meanwhile, Ogilvy Africa will guide Airtel''s long-term |
| Bharti Airtel is eyeing to make an investment of around | | | | brand building across the African continent. |
| $100 mn in Uganda by 2012. | | | | This is besides executing campaigns in each of its |
| Mr. Manoj Kohli, Joint MD of Bharti Airtel has said Bharti | | | | African markets. |
| would make an investment of around $100 mn, where | | | | Ogilvy Africa, however, was previously engaged with |
| a portion of it would go towards network expansion, | | | | Zain for planning and media buying across Africa. |
| distribution, infrastructure and broadband extension in | | | | On the other hand, Team Airtel will also include The |
| Uganda. | | | | Brand Union, who will be responsible for brand |
| Recently, the company has completed the acquisition | | | | migration. |
| process of Kuwait-based Mobile Telecommunications'' | | | | It will also include Millward Brown for market research, |
| Zain Africa for $9 bn. | | | | along with Hill & Knowlton and Ogilvy PR for all public |
| The Zain Africa has assets in 15 African countries. | | | | relations across all markets. |
| Mr. Kohli said at the current time the company is a | | | | Earlier, Bharti has said that it had tied up the entire |
| follower in the African market but it is looking itself as | | | | financing requirement of $8.3 bn for the planned buy, |
| market leader in the near future. | | | | through a series of banks. |
| He said initially, Bharti is to drive the network into rural | | | | The Netherlands entity would be routing the $5.5 billion |
| areas and the next one is affordability through | | | | and the remaining fund would flow through the |
| infrastructure sharing and reduction of interconnection | | | | Singapore SPV. |
| rates. | | | | Bharti Airtel, formerly known as Bharti Tele-Ventures |
| Mr. Yesse Oenga, CEO of Zain Uganda has said that | | | | LTD (BTVL) is India''s largest cellular service provider |
| with the entry of Airtel would positively impact the | | | | with more than 110 million subscribers as of Sep 2009. |
| country and the industry as well. | | | | With this, Bharti is now the worlds third-largest, |
| Moreover, Bharti Airtel has stated that it has appointed | | | | single-country mobile operator and sixth-largest |
| Ogilvy Africa to provide brand building services for its | | | | integrated telecom operator. |
| African operations. | | | | |