| ign="center"> | | | | (2) the end user. Is a major consumer of various |
| Of: Binzhou City, Shandong Broadcasting Television | | | | value-added services, but also operators of new |
| Bureau Sun Huabing | | | | business development targets and major users of the |
| 2005 year for Digital TV And IPTV Speaking, are a | | | | earlier, is the main source of profit operators, while also |
| crucial year: digital TV in more than 40 cities nationwide | | | | adopted the attitude of potential users and low-end |
| pilot, IPTV has already 43 cities across the country | | | | users a tremendous of Advertisement Effect. This |
| were Test . The two sides deeper sense are very | | | | part of the common characteristics of users are |
| different: the purpose of digital television is very simple, | | | | young or middle age, have higher incomes, new things |
| just to meet the General Administration of digital | | | | are very receptive, typical applications such as |
| television as a whole translation of "time Table "The | | | | Network Games, online shopping and so on. |
| conduct of the promotion; and IPTV purpose of the | | | | (3) high-end users. Although the quantity at least, but its |
| existing user groups to occupy, but also increase user | | | | value is the highest ARPU. Service and business |
| awareness, laying the groundwork for future marketing | | | | demands the highest, is the first to attempt a variety |
| considerations, there is a purpose, this analysis is to | | | | of new business, and also a high-end operators, the |
| create a strong atmosphere of public opinion, to put | | | | business development targets. |
| pressure on regulators to try to break the policy of the | | | | Comprehensive point of view, the two sides to carry |
| ice as soon as possible. In any case, both sides have | | | | out the initial business customer base concentrated in |
| started the business, this article will digital television and | | | | those with above average income, faster acceptance |
| IPTV business situation in the start-up phase, the user | | | | of new things, end users in the pursuit of fashion. IPTV |
| group analysis and the advantages and disadvantages | | | | is the telecom operators in the declining value of the |
| of both sides to do an analysis and comparison. | | | | user's ARPU, broadband subscribers are sluggish due |
| Â Business With the continuous development of | | | | poor business cases, the search for new profit growth |
| society, people demand entertainment options such as | | | | point of a "straw", telecom operators expect their level |
| more and more TV in the family has also weakened | | | | can be imagined known, but in the course of their |
| the dominant position of entertainment, from a survey | | | | conduct, will be the core business of digital television |
| shows that more than 70% of the adult males | | | | are affected. |
| watching TV The main objective is to obtain | | | | Network status IPTV is hosted IP services running on |
| information. From the development trend of digital TV, | | | | two-way network, which allows great flexibility in IPTV, |
| Operation Business will inevitably have to provide for | | | | interactive services in the conduct that has inherent |
| free STB . If the translation in the digital TV users feel | | | | advantages. But to see the current network conditions, |
| that it is carried out after the "rotation model" of the | | | | IPTV application, use MPEG -4 Format, 3M still can not |
| simple conversion, an increase of only a few dozen | | | | guarantee the bandwidth for smooth video playback, |
| channels, but no other value-added business | | | | although the use of emerging H.264 Standards can be |
| development, then, set-top box on the operators | | | | compressed to about 2M, but if the user |
| Investment Became a "sunk cost" operators can not | | | | simultaneously with other business applications (which |
| make any contribution to profit growth. Therefore, such | | | | should be inevitable), a conservative estimate of the |
| as VOD , INTERNET access, interactive Game , | | | | downstream bandwidth, the user need not less than |
| Distance Education And so is the value-added | | | | 4M, and the requirements of these businesses is higher |
| services operator new profit growth point. | | | | than the network traditional broadband access, such |
| For IPTV, although the survey shows most want to | | | | as short response time requirements, there are QOS |
| provide the service user is video-on-demand video | | | | guarantees, obviously, can not meet the requirements |
| services, etc., but Telecommunications Operators | | | | of the current ADSL. Although the proposed multicast |
| concerned, by the user as long habits Cable television | | | | (MULTICAST) technology and software solutions for |
| Low subscription and piracy DVD Double the price | | | | P2P, but there is a multicast network interconnect |
| squeeze, profit in this business space are limited, also | | | | devices from different vendors within the problem, |
| need to IPTV platform to provide users, such as | | | | P2P will bring operational and management difficulties. |
| interactive games, video chat, distance education and | | | | Therefore, the telecom operators in network |
| other services. It can be seen, the development of | | | | construction, but also cost a lot of energy. |
| digital television and IPTV, "content" will be the dominant | | | | Digital TV is running in the original cable network (HFC) |
| factor in business success. | | | | on, this is a broadcast type of network, its advantage |
| Terminals IPTV set-top box appears, in addition to | | | | is plenty of bandwidth. And transmission equipment |
| providing video programming for the service, but also | | | | throughout the network only, no exchange of |
| to provide users with Computer Many features of the | | | | equipment, operation and maintenance is very simple. |
| Internet is an attempt to change the mode of user | | | | But to carry strong value-added interactive services, |
| consumption habits, is a move into the computer room, | | | | must be two-way transformation, which is cable |
| change "tummy to see" to "hung back to see" that | | | | television, lack of funds is a task of considerable |
| allows users to experience television highly interactive | | | | difficulty. The same time, there is no net exchange of |
| computer and high personalized service. This will, | | | | equipment, all business have gathered in front of traffic |
| inevitably, the outbreak of the digital TV set-top box | | | | will undoubtedly increase |
| from a "battle for the living room." So, regardless of | | | | I am an expert from chinadrillingequipment.com, while |
| IPTV set-top box or digital TV set-top boxes, are | | | | we provides the quality product, such as Mud Pump |
| actually the core of digital home terminal problem. | | | | manufacturer , Geological Drilling Rig, drilling rigs |
| User groups On IPTV and digital TV for the | | | | suppliers,and more. |
| classification of user groups can use the following | | | | Report this article |
| pyramid structure, said. | | | | This article is free for republishing |
| Classification of user groups Now, these three types | | | | Source: |
| of users we have to do a simple analysis. | | | | Republish this article |
| (1) low-end users. This is the largest number of groups, | | | | |
| mainly for basic services applications, such as the | | | | Ask a Question About this Article |
| basic channels of digital TV, IPTV's Video on Demand | | | | >> What do you think will Dolly maintain peace |
| And so on. The value of the user's ARPU is relatively | | | | during ... |
| low, the profit contribution of small, but in the entire user | | | | >> What is the minimum internet connection |
| community plays a major cost carriers carry the role, | | | | speed required to watch Internet TV? |
| while in a stable customer base and cultivate the | | | | >> Dismantling a TV ?? |
| potential in the high-end users to play an important role. | | | | |