| In telecommunications, when the term telephony is | | | | useful when another telephony software solution is |
| used it encompasses the general use of equipment | | | | utilized, the power dialer. |
| and software to link two or more telephones. The goal | | | | One of the most basic tasks for a sales |
| is to allow individuals to communicate over great | | | | representative is placing a call. He or she can make |
| distances. Telesales has moved telephony software | | | | three times their previous volume of calls per day by |
| outside of the realm of simply allowing two people to | | | | switching from manual dialing to using a power dialer. A |
| talk. Today, many different telephony software | | | | power dialer is programmed with an uploaded list of |
| solutions have been developed to aid sales agents | | | | phone numbers, and then automatically dials those |
| through the entire sales process. | | | | numbers one at a time for the sales agent. When a |
| A key advancement in telephony software is known | | | | call is answered it is instantly routed through to the |
| as CTI. This stands for Computer Telephony | | | | agent. This telephony software solution capitalizes on |
| Integration. This technology allows telephones and | | | | the incredible data management capabilities of a CRM. |
| computers to interact with each other and to share | | | | A myriad of additional telephony software can be |
| information. Here is an example of CTI in action: when | | | | incorporated with the CRM and power dialer pairing. |
| an incoming phone call is received by a sales agent | | | | Web form callback technology allows leads to be |
| the computer automatically recognizes that phone | | | | created with in the CRM every time a web form is |
| number, finds that number within its database, and | | | | submitted on the company website. Voice message |
| displays on the computer screen of the sales rep all of | | | | broadcasting technology allows sales representatives |
| the information stored on that individual. With this | | | | to automatically send prerecorded messages to an |
| automatic data retrieval the sales agent is prepared to | | | | entire list of leads. Automatic call distribution technology |
| have a profitable interaction with the caller. | | | | removes the need for an operator to route incoming |
| The database that makes this possible is called a | | | | calls through to the appropriate agent. |
| CRM (Customer Relationship Management).In addition | | | | These are just a few of the different telephony |
| to storing information on each contact, this piece of | | | | software tools available to inside sales departments |
| telephony software organizes, calendars, and tracks all | | | | today. Look for a company that offers a variety of |
| of the processes that are done as part of inside sales. | | | | software solutions that are already fully integrated with |
| A customer relationship management system is most | | | | their CRM and power dialer. |