| A series of papers has been presented about digital | | | | The mobile interactivity enables the clients to |
| signage interaction by Digital Signage Forum and | | | | undertake voting on a query or a poll through an SMS |
| BlueFire Digital. The subject revolved around Bluetooth | | | | or a text message from their mobile phones to the |
| and Wi-Fi at the technical level, as well as around SMS | | | | digital screen. Through this application, the viewers are |
| and the ways to gain monetary benefits out of it. | | | | able to send text messages which contain their opinion, |
| Plenty of new and innovative interactive technologies | | | | to a specific number mentioned on the screen. The |
| are present in the industry for digital signage, which | | | | text messages which are sent by the viewers get |
| includes plain kiosk, window display, gesticulate | | | | displayed on the digital screen immediately. |
| interaction and others. These technologies are | | | | Mobile interactivity enables the network operators in |
| advantageous to the clients as they keep track of the | | | | sending promotional material and messages to the |
| usage and the data and provide longer publicity to the | | | | mobile phone while the clients send their text message |
| product. They communicate with a single client at a | | | | to the screen. This will be related to the added |
| time and thus overpower the distance between the | | | | revenue or the closing of the sale. These promotional |
| client and the screen. | | | | materials include detailed messages, web addresses |
| In the case of mobile interactivity, it does not have | | | | or a coupon where the user gets more details about |
| restrictions as in the case of the former. This state of | | | | the product and the service. |
| the art technology offers the facility of interacting with | | | | The 'text to screen' in the digital screen will be |
| multiple clients based in any location. Mobile interactivity | | | | entertaining and fun if the user uses it carefully and |
| connects the digital screen to the mobile phone, and | | | | appropriately. The user can delete unwanted |
| there is a high probability that people who pass the | | | | messages in an automatic manner without any trouble |
| screen have a mobile phone. This will prove to be | | | | at all. Before the setup, the network operators should |
| precious for clients as the consumers will be well within | | | | decide the place and the manner in which the digital |
| their reach. This new and innovative mobile interactivity | | | | screen is installed. The owner of the network should |
| enables the clients to send promotional messages | | | | consider the dwelling time of the target clients and the |
| about the product to the consumer through their mobile | | | | way in which responsive messages maximize |
| phones. Secondly, the mobile interactivity helps the | | | | purchases, and must then do the follow ups. Since the |
| clients to be in close contact with the screen and the | | | | clients frequently look at these text screens, this is |
| attention of the bystander is drawn towards the | | | | used by the advertisers and sponsors to generate |
| equipped screen. | | | | added revenues. |