| Companies need to have a futuristic vision to survive | | | | clients, albeit through the support of the ISPs. |
| and emerge victorious in an increasingly competitive | | | | VoIP resellers need to identify the service providers |
| world order. It is in their interests to look out for new | | | | and carriers of repute for specific areas in which they |
| opportunities. There should be a drive from within to | | | | want to operate. |
| make a mark of excellence in the collective psyche of | | | | The second step involves leasing out of VoIP switches |
| customers and end users; and one of the ways to | | | | from them. Thirdly, the resellers would be selling VoIP |
| make this happen is to invest in new ventures and | | | | reseller services to the end users using these |
| innovative technologies. | | | | sophisticated switches. Potential resellers have to |
| One could take VoIP, as a case in point. This latest | | | | ascertain that the end users are happy with the quality |
| innovation in the realms of communication is generating | | | | of their services. The selection of service providers |
| a lot of hype and hoopla. And not without reason. | | | | and carriers become important in this context. |
| Voice over IP has facilitated communication - | | | | Certain points need to be kept in mind while selecting a |
| especially the long distance ones. Users can now | | | | service provider. The quality of service should be |
| connect with people in another part of the world | | | | optimum. The rates at which the switches are |
| efficiently and economically. Diverse sections of people | | | | available should be competitive. And last but not the |
| as well as corporate users from different sectors are | | | | least, the provider should be able to offer technical |
| showing a lot of interest in this high-end technology. | | | | assistance to any potential reseller - every time that it |
| The market conditions are volatile - to say the least. | | | | requires the same. |
| This gives the much needed opportunity to VoIP | | | | A reseller in VoIP plays an important role in the |
| resellers. And the good news is that certain companies | | | | communication value chain. It ensures that the high end |
| can now make the most of these buoyant market | | | | IP telephony solutions reach a maximum number of |
| conditions and become a reseller quite easily. | | | | users - who could be located in even remote areas of |
| The key question that can be put forward in this | | | | the world. Two constraints need to be satisfied by any |
| context is 'how'. What should be the path that | | | | individual, institution or corporate entity wishing to |
| companies have at their disposal to make a hassle | | | | becoming a VoIP reseller. |
| free transition from being 'just a provider' to being | | | | 1. First and foremost, they need to have a physical |
| 'provider of VoIP services.' It is quite evident that the | | | | presence in a particular geographical area with a large |
| corporate entities that are becoming VoIP resellers are | | | | base of customers, to which they can provide their |
| not regretting their decisions any which way. As a | | | | services. |
| matter of fact, they are making the most of VoIP | | | | 2. Secondly, these entities would also require a efficient |
| reseller opportunities and offering high-end call | | | | and effective team of marketing professionals that |
| termination services to their end users, customers and | | | | can help them to market the high-end services. |