| Communication is a basic and most essential need of | | | | network integrators who are opting for VoIP |
| any business. No business can function without it. | | | | resellership. |
| Hence, the mode of communication is taken into | | | | Calling card companies can terminate the calls using |
| consideration very carefully before an organisation | | | | this service in order to save on the total call cost. |
| decides to opt for it. Till a few years back, the only | | | | End-users normally purchase calling cards to make |
| choices a business entity had were between public | | | | long distance and international calls, which would prove |
| switch telephony network and PBX. | | | | to be very costly for the calling card companies if they |
| This has changed now with the emergence of VoIP | | | | transmit the calls via traditional fixed lines. They can, |
| telephony services. It not only provides a | | | | therefore, use voice over IP telephony service to |
| cost-effective solution to their communication needs, | | | | provide calling service. This would not only help reduce |
| but, with constant improvement, has managed to | | | | the call cost but also help the companies in two ways. |
| achieve the same quality as is provided by public | | | | Firstly, since the call cost would reduce, the companies |
| switch telephony network and PBX. | | | | would be able to provide the services with to their |
| VoIP reaches the end-users through the service of | | | | customers at a reduced price, which would help in |
| VoIP resellers. Resellers have a huge potential to grow | | | | luring more customers. Furthermore, with the increased |
| with this particular technology, since voice over IP is | | | | clientele and reduced call cost, the companies profit |
| here to stay; and it has been predicted by a number of | | | | would increase substantially. Similarly, ITSP's too can |
| researchers that it will, in the coming years, take over | | | | use VoIP for providing their services. |
| the telecom industry completely. Though anyone who | | | | Network integrators, ISP'S and software and |
| wants to utilise this platform to increase their revenue | | | | hardware providers can integrate VoIP services along |
| can venture into this field, it is call shops, calling card | | | | with their existing services to provide a complete |
| companies, ISP's, Internet telephony service providers, | | | | package that would offer clients a one stop solution at |
| software and hardware products providers and | | | | cost-effective prices. |