| Until 2000 the Canadian laws on fax advertising were | | | | feels that they have been violated by the company |
| not uniform across the country. It applied to some | | | | then they are not able to sue. The do-not-call list is |
| providers but not to all. Also prior to this it was not | | | | more like a gentlemen's agreement than an actual |
| customer friendly; it was very confusing for the | | | | strict law. |
| average consumer to understand what the rules were. | | | | If a consumer is receiving these fax advertisements |
| When this new generalized rule came down there | | | | and they no longer wish to be, they can look on the |
| was also a ruling saying what the calling hours could | | | | fax advertisement for a way to contact the company |
| be for proper calling times. The decision took into | | | | to let them know that they no longer wish to be |
| account each areas time zone. | | | | contacted. |
| Unsolicited fax advertisements are not enforced or | | | | Fax advertisements can be a wonderful tool for |
| punished by the government. They are enforced and | | | | helping any business to get more costumers. However, |
| punished through the media carrier. The national rules | | | | customers prefer to be treated with respect. If they |
| that have been set up are an agreement that was | | | | are not happy and feel that they are being bothered |
| reached via the commissioner of the CRTC and the | | | | by a business in any type of way they will not be so |
| various telecom service providers in the country. | | | | kind as to spend their money there. Through fax |
| If a person is wishing to not have their fax number | | | | advertising a solid business relationship can be either |
| contacted for fax advertising they may place | | | | formed or destroyed depending upon how well the |
| themselves on a voluntary do-not-call list. Their number | | | | customer is treated through it. It is best for any |
| will remain on the list for a period of three years. During | | | | business to abuse the media forms that they have at |
| the time that their number is on the list the companies | | | | their fingertips. By following the general rules and |
| do not call them out of choice. If they do choose to call | | | | guidelines set forth by the powers that be a company |
| a person that is on the list the violation of that can not | | | | will portray the image of a responsible integrity based |
| be enforced by law though. That means if a person | | | | company that values their clients. |