Issues on Business Intelligence in Telecoms

The imperative need for competitiveness &process areas) like:
flexibility in the highly dynamic & competitive- Telecom network resource management: a telecom
telecom market environment, is rendering the issue ofoperator has to manage efficiently complex telecom
business intelligence extremely important. The marketnetwork resources, in order to optimize the telecom
complexity In the modern era, a telecom provider isservice offered: improve the quality of service, reduce
operating in a highly complex (regulated, internationallythe time to order fulfillment, reduce the number of
linked), fast changing, and extremely competitivenetwork infeasibilities.
environment in which new competitive products and- Customer relationship management, with a complex
services are launched almost every week. Manyproduct portfolio offered to a complex set of
market factors are changing frequently (competitors,customer segments (residential & business) via a
new entrants, mergers & acquisitions, economiccomplex organization of Customer touch points
conditions, positioning of competitive products,(CTPs)
technology factors enabling new products or value- Partner relationships management: a telecom
added services, regulatory decisions), thus affectingoperator is exchanging information on network usage
the market balance and the relative strategic(CDRs) with other operators and may be reselling
positioning of competitors while producing opportunities.products of other telco providers. Order management
The internal complexity of telecom business Theand billing systems of both parties, need to be
complexity of a telecom business is very high, givensynchronized.
operations (focusing on some of the most critical