LTE Sector Begins Considering Devilish Deployment Details

The race between LTE and WiMax, intriguing beforewhich may have significantly different agendas and
the economy crashed, now is even more interesting.priorities - is a significant consideration.
The basic scenario is that WiMax is already is inThe introduction of gear that uses a new networking
commercial deployment - with Clearwire's Clearprotocol is a gradual process. More accurately, it is a
service and others - while LTE is rushing intoset of gradual processes. The chips may be integrated
production and has had commitments frominto bigger devices - laptops instead of phones, for
powerhouse networks such as AT&T andinstance - first. For various reasons, there generally are
Verizon. The bad financial landscape makes everypre-production versions of phones that house the LTE
move even more critical. The margin of error -- neverfunctionality separately. These units will be bulky and
great for an expensive new technology - is eveneat batteries alive and thus aren't intended for wide
smaller during trying times.deployment. A third issue is the preparation of the
That's why every piece of news, good or bad, isvarious technical and business infrastructure elements
important. What is being announced is important in itsbeyond the core technology necessary to support
own right - and also can push the momentum towardlarge scale commercial numbers. The key is gating all
or away from the technology. The latest news isof these fluid evolutionary cycles against the key
significant - and not very good for LTE. GigaOmelement: Customer demand. Some of these issues are
reports on word from Deutsche Bank that Qualcommdiscussed at Unstrung. The bottom line is that Verizon
chipsets for data cards will be delayed until the secondpronouncements that LTE will be available in a certain
half of 2010 and for handsets until "well into" the nextamount of markets by a certain date is tentative and
year. The story goes into detail, but the bottom line isclearly open to delay.
that this will play havoc with the launch. Simply, theA very interesting WirelessWeek piece talks a bit
development of a high-speed network is rendered amore generally about the transition from one platform
moot point if few people have the technology in theirto the next. There seems to be good news and
mobile devices to take advantage of it.challenges. The good news is that "it seems the
In some instances, it is important to read between theindustry has learned a few lessons." It is likely to start
lines. A recent blog posting reports upon commentswith larger scale integrations and, in general, avoid
made by Michael Mamaghani, Qualcomm's director ofsome of the missteps of the past. Thus, for instance, it
marketing, at the Globalpress Summit Conference lastmay first deploy the chips in dongles instead of
week in San Francisco. Mamaghani said all the rightimmediately putting the technology into cell phones. On
good things about LTE, which his company is backing.the other side of the coin, there simply are more
He also said all the right dismissive things about WiMax,protocols to be integrated as the industry ages. The
which it is not. The subtleties involved how hebottom line is that there still is a lot of detail-oriented
addressed the timeframe for LTE. He first describedwork to be done.
the gap between the finalization of the 3G standardReal rollouts are worlds away from press release
and what he considers mass commercialization. Hefantasy lands. It remains to be seen whether the
then used that time period to predict that LTE won't hitdelays materialize, dissipate or get worse. What is
the masses in a big way until the 2012 to 2014certain is that Verizon Wireless was pushing for earlier
timeframe. The underlying message is that the timingdeployments than once thought likely, and was trying
of the network rollout is not completely up to theto build excitement. From that perspective, any delays
carrier. The attitude and opinion of vendors - some ofwill not be helpful.