NextWest, Inc. Announces Appointment of Richard De Soto as Vice-President, Sales and Marketing

gContact Center company marketing to small to
Tucson, Arizona-- August 24, 2004—mid-size enterprises.”
NextWest, Inc., the leading provider of IP-basedDe Soto holds a bachelor’s degree in Marketing
business telecommunications and contact centerand Public Relations from San Jose State University is
systems, today announced the appointment of Richarda graduate of the Cambridge Information Technology
De Soto as Vice-President of Sales and Marketing forCenter and successfully completed the MBA
NextWest, Inc.equivalency program at MIT. He has been a
In his role, De Soto will oversee all ofdesignated speaker at number of telecommunications
NextWest’s Sales and Marketing efforts,forums, radio and television interviews and broadcasts
including managing worldwide sales channel revenueand is widely considered an industry expert.
objectives, identifying strategic direction, and engagingAbout NextWest, Inc.
the sales and marketing team in identifying newNextWest, Inc., headquartered in Tucson, AZ., is a
business opportunities in key market segments.leading manufacturer of IP-based business
De Soto has over 20 years experience in the telecomtelecommunications and contact center systems. Our
and Internet communications industry. He has heldrock-solid, fully-integrated, IP and converged
positions as a marketing and sales executive withcommunications systems help small to mid-sized
Nortel Networks, US WEST (now Qwest) and abusinesses, government agencies and other institutions
variety of successful startups including AltiGen, Entera,to meet their growing telecommunications needs.
and FreeGate.With cost-effective solutions that are flexible, scalable,
“Richard has a wealth of experience developing andreliable and easy to manage, NextWest delivers
executing targeted sales and marketing strategies, anduncompromising quality and features resulting in the
we’re very excited to have him on board,”some of the fastest ROI times in the industry.
said Sarah Hightower, CEO of NextWest. “With hisNextWest’s award winning PCXi and
results-oriented attitude and demonstrated record ofNextContact Call Center Solutions are backed by the
success, we have the greatest confidence thatworld class service and support of NextWest Certified
NextWest has gained a strong leader that can takeEngineers.
our team to the next level.”For more information about NextWest Business Phone
De Soto’s startup track record includesSystems, IP Phone Systems, Advanced Voicemail,
successful IPO’s and acquisitions ranging fromConferencing Solutions, ACD, Reliable VoIP ( Voice
$25M to $440M. As Senior VP at AltiGen, a leading IPover IP ), Advanced IP Predictive Dialers, IP Telephony,
PBX company, De Soto led the company throughBlended Call Center Solutions, VoIP Call Center
continual revenue growth in spite of the economicSystems, VoIP Phone Systems, IVR, Auto Attendants,
downturn of 2001- 2003. As a direct result of thatCTI, Advanced PBX Features, NextWest PCXi,
revenue growth AltiGen was named as the 111thNextContact or any of our industry specific solutions
fastest growing company in the U.S. by the Deloittecall 1-877-I-GO-NEXT (446-6398), or visit our website
Touché Fast 500 Program and as the 8th largest IPat .
PBX Company in the world by IDC.Note: NextWest products and services are only
“My goal here is clear,” DeSoto remarked. “I willavailable through NextWest Authorized Resellers.
position our company to be the leading IP PBX and