| France Telecom's mobile network service and internet | | | | An outdoor cinema event held in major cities across |
| service brand is called Orange. In 2009, they have | | | | Switzerland called "Orange Cinema" has been a |
| reached up to almost 193 million customers in 32 | | | | traditional event for France Telecom clients. They also |
| countries and it ranks in fifth place among the world's | | | | have a series of channels dedicated solely to movies. |
| largest telecom operators. The brand was originally | | | | The Orange Cinema Series was launched back in |
| launched in 2004 for the for Hutchison Telecom mobile | | | | November 2008 as a supplement to the company's |
| phone operator in the United Kingdom. The brand was | | | | new satellite service, the direct-to-home Orange TV. |
| acquired by France Telecom back in August 2000 and | | | | Movie perks are also offered by the company with |
| was renamed from its original commercial facade | | | | their Orange Wednesday Program that treats |
| "Wanadoo". This is now the brand name of France | | | | customers from the United Kingdom, Poland, Austria, |
| Telecom as a whole and is based in Arcueil, France. | | | | Romania and Luxembourg to two tickets for one |
| Marketing by Sponsorship | | | | ticket's price on pre-announced dates. |
| France Telecom supports various events, experiences | | | | A Look at the La Collection |
| and activities that are related to their customer's | | | | La collection was launched back in 2006 by Didier |
| interests. These include sports events, film showing as | | | | Lombard. This aims to showcase France Telecom's |
| well as concerts. Aside from the marketing benefits | | | | newest product innovations and services multiple times |
| that the company gains out of placing their brand logo | | | | a year in order to inform the public regarding the uses |
| on their sponsored teams and on event | | | | and benefits of the products as well as to give details |
| announcements, their customers get a myriad of | | | | on how to avail of it. After launching these services |
| benefits such as priority reservation, exclusive | | | | and products, Orange commits to releasing them within |
| coverage, discounts on event tickets as well as live | | | | the year for both the French and international markets. |
| mobile broadcasts. | | | | The past nine collections feature over a hundred and |
| Film Perks | | | | fifty new products. These include innovations not only |
| By working with their partners and affiliate companies, | | | | for solo clients but also for companies. One of the |
| France Telecom is able to give away free tickets to | | | | products which have been marketed for multiple |
| film showings and is also able to give relevant | | | | markets across the globe includes the Flybox which is |
| discounts in order to bring their customers to | | | | available in six countries. |
| international film events. | | | | High-def mobile TV was also featured is now available |
| The company is a major partner for the Festival de | | | | for six countries. The Orange Music Store which |
| Cannes back in 2000. They also became the title | | | | streams music live both for mobile phones as well as |
| sponsor of the British Academy of Film and Television | | | | for the PC is available in nine countries. |
| Arts film awards. | | | | |