| The Cyber-Shot range of mobile phones from Sony | | | | built-in LED flash for low light conditions, auto focus for |
| Ericsson concentrate more on image quality produced | | | | quick and easy picture capture, an active lens cover |
| from the integrated digital cameras than other models. | | | | that protect the lens when the camera in not in use |
| The manufacturer uses this range to showcase their | | | | and video record and playback support to record short |
| new camera features such as auto focus, LED flash, | | | | video clips and view them on the large 240 x 320 pixel |
| image editing software and automatic lens covers. | | | | TFT display in 262,144 colours. |
| Although the latest addition to the range is a | | | | Once pictures have been taken, the user can share |
| competent camera phone it also offers some other | | | | them in a number of different ways, Bluetooth |
| high specification features from some of the other | | | | technology is able to send the pictures wirelessly to |
| model ranges. | | | | compatible devices, fast email access means that |
| Firstly, the Sony Ericsson K770i is a 3G enabled device | | | | they can be sent as attachments taking very little time |
| allowing access to 3G services including news and | | | | to upload and send, the user can send them via SMS |
| sports headlines, new movie trailers and music videos. | | | | to most mobile phones and with the addition of picture |
| These can be viewed in streaming format direct from | | | | blogging in the K770i the user can upload their |
| the mobile internet or downloaded at fast speeds onto | | | | favourites to their own personal blog space for friends |
| the handsets memory. | | | | and family to keep up to date. |
| 3G also allows for face to face video calling, a service | | | | The K770i also offers some impressive music |
| that can be used to make and receive video calls | | | | features including an integrated MP3 player that can |
| from users with compatible handsets, by selecting to | | | | be filled with music tracks either by uploading from a |
| video call the phone utilises a secondary camera | | | | PC with a micro USB cable, downloading direct from |
| situated on the front of the phone to show the face of | | | | the mobile internet or received from other compatible |
| the caller and when the line is connected the user | | | | Bluetooth enabled mobile phones. These tracks can |
| sees the face of the receiver on their screen. | | | | then be organised into playlists to suit tempo, genre or |
| This can be a useful tool for business as well, estate | | | | mood. |
| agents currently use this technology to virtually show | | | | Included in the music feature set is a new technology |
| potential house buyers around properties with their | | | | called TrackID, this is useful where the user can hear a |
| mobile phone and 3G video calling. | | | | piece of music but does not know the name of the |
| The phone can also use the power of 3G to | | | | artist or track, they can simply push a button to record |
| download new mobile content at lightening fast speeds | | | | a few seconds of whet they are hearing, the phone |
| such as new ringtones, games, wallpapers and | | | | then sends the clip to a recognition database and |
| themes. | | | | sends back the information. |
| The K770i boasts a 3.2 megapixel camera with a | | | | |