| In recent years, providing service to download | | | | becomes clear. Take human voices and pop music as |
| ringtones has become an extraordinarily business. | | | | an example, service providers need to carry on more |
| Subscribers download various musical tones from the | | | | cooperation with music companies, procuring the |
| internet and relevant expense goes to the mobile bill | | | | copyrights of pop music; and cell phone manufacturers |
| that is shared by various mobile telecom carriers and | | | | are seeking methods of upgrading hardware and chips |
| service providers. In recent times, Europe and Asia got | | | | to raise the multimedia processing ability in order to |
| into the business earlier than the others. There are at | | | | reduce unnecessary consumption in the process of |
| least 1200 big service providers in Britain only and the | | | | software simulation. |
| volume of business in Japan reached 300 million US | | | | Simultaneously, according to insiders, ringtone business |
| dollars in the year 2004. Japan and Korea have made | | | | helps subscribers to get used to paying for services |
| unparalleled success in this huge market through a | | | | and accept other mobile services like DirectBill, credit |
| couple of years of early development. The business | | | | card transactions, cartoon image and cell phone |
| has spread to North America too. Almost every | | | | games downloading and other services. In the Third |
| mobile telecom carrier provides a ringtone service, | | | | Generation, the demand among cell phone |
| which brings billions of dollars in profit every year. | | | | manufacturers, service providers and subscribers in |
| It seems the industry has been dominated by mobile | | | | the industry chain looks very conflictive, all pursuing |
| carriers, cell phone manufacturers and service | | | | maximal profit, while in fact the ultimate demand is |
| providers who push tunes of high quality music or | | | | accordant. By reducing cost, changing marketing |
| funny human voices as a fashion trend to gain more | | | | techniques, developing new applications and providing |
| profit. As time goes by and related issues increase, | | | | more attractive ringtone products, there is no doubt an |
| however, this huge market has started to show its | | | | equilibrium with common benefit will be reached in this |
| limits, which, more and more with each passing day, | | | | enormous market. |