| The rules have changed. Marketing for Telecom isn't | | | | are the way it's done today. It's crucial for you to build, |
| what it used to be, and will never again be the same. | | | | channel, and harness this chatter for your own good |
| But if you stay on top of technology, and follow the | | | | via a corporate reference and testimonial program. |
| New Rules of Telecom Marketing, you'll learn and | | | | 3) You Must Make Yourself Findable or You Might as |
| understand how your prospects are choosing their | | | | Well Be Invisible. It's time to re-validate your website's |
| next product. You'll discover how to provide your sales | | | | key word and search phrase strategy. You can do it |
| executives with better tools to help them turn those | | | | the hard way, or you can do it the easy way. To |
| prospects into customers. | | | | make this quick: Do it the easy way. Download Market |
| Here's a quick overview of The New Rules of | | | | Samurai. Use it. Be amazed at it's awesomeness. |
| Telecom Marketing #1 through #5: | | | | 4) Break Down Your Foundation. Re-build it With the |
| 1) You CAN Compete against the Big Guys. You don't | | | | Right Materials. Don't build your 2009 marketing plan |
| want to run your business like the Big Guys--and you | | | | around what your CIO thinks your customers want. |
| shouldn't. In order to SEEM different, however, you | | | | Ask the people in the know. And those people are |
| actually have to BE different. In today's Telecom | | | | your customers. It's time to build a good survey to ask |
| market, you need to clearly define who you are, what | | | | them what they like, don't like, what they want and |
| you stand for. You must find your differentiating factor | | | | don't want. The most important question? "Would you |
| and play it up, be it, live it. Don't worry about the | | | | recommend us to your friend or trusted colleague?" |
| masses--that's what the Big Guys are there for. You | | | | 5) Give Away Your Knowledge. For Free. That's |
| must put every single ounce of energy you have into | | | | right--For Free. Your target market is out there right |
| your micro niche, because that is where the Big Guys | | | | now searching around tech sites doing research. |
| are too, well..big to fit. Define who you are. Find your | | | | They're reading someone else's white paper and |
| niche. Own it. | | | | referring to your competitors' "Top Ten" lists. You |
| 2) Word of Mouth is Key. Build it. With typical Telecom | | | | want your prospects to view your company as the |
| service sales cycles averaging 6-9 months, it's more | | | | authority above all others. Write the content that |
| important than ever to provide your sales executives | | | | proves that you know the ins and outs of your |
| with better tools to help turn prospects into customers. | | | | differentiating factor--whether that be your technology, |
| You must acknowledge and accept that your | | | | your customer service, or your ability to meeting install |
| customers and prospects are talking about you--and | | | | dates. Publish it. For free. And don't make them register |
| the self-contained water-cooler area is far behind the | | | | to get it. |
| times. Global chat rooms, blogs and online connections | | | | |