VoIP - Accelerating ROI on Business Phone Systems is Important to Win Customers

VoIP providers have been playing on cheapemployee productivity. However, CIOs need
international calling rates and low service fees to winquantifiable results that have to be measured
contracts from businesses that are becomingdifferently to make for a short cycle time. Some
increasingly cost conscious. However, C-level financialstrategies employed by CIOs to gauge the
executives base their decisions on more than perperformance and cost savings from a VoIP system
minute cost savings. VoIP service providers have theirinclude:
job cut out - convincing corporate leaders about the- Measuring the impact of the time spent reconnecting
quick payback potential of investing in VoIP systems.dropped calls on an employee's productivity (loss of
Shorter breakeven period for technology spendingsalaried hours).
Trends show that corporate are looking at- Surveying customers and analyzing the impact of a
technologies that promise breakeven points within 6clearer phone connection on sales lost or gained.
months - a sharp contrast to prevailing industry- Comparing the expense of running a tele-presence
standards of 18 months. In spite of advances in VoIPsuite over VoIP services with an executive's travel
technology and products, this stipulation puts a lot ofcosts.
pressure on its service vendors. Vendors need to- Distributing the net cost of a new VoIP system over
produce financial breakeven data to win contractsthe operations and maintenance budget of an existing
from buyers as corporate budgets are restricted tosystem for a period of 6 months.
purchases of projects that show significant returnsReturn on investment (ROI) cannot be determined
preferably within the same financial year.without accounting the cost of ownership. If a VoIP
Modular implementation of projectssystem successfully breaks even in 6 months, the
Restrictions on technology spending have made CIOs,business can look forward to removing a line item
CFOs, and managers rethink their project plans.from its budget. Few CEOs would argue with this cost
Technology needs are now met in a modular manner.benefit.
Earlier, implementing a VoIP system meant a lot ofVoIP system service providers - Proving claims
changes in data lines, servers and desk equipment.VoIP service providers have to come up with sound
Today, interoperable equipment gives managers thefinancial data to back up their claims. They are using
flexibility to implement parts of a long-term project ascase studies and numbers to prove the actual cost of
and when funds are available and business downtimeownership over the life of a VoIP's implementation. For
is minimized.example, a system that breaks even in 6 months and
Quantifying results of VoIP systemsdoes not need billed maintenance for the next three
To measure the gains of installing or upgrading a VoIPyears is a sure winner with CIOs. The budget allocated
system, CIOs have to consider both tangible andfor the organization's business VoIP system can be
intangible results. Voice clarity and usable features areamortized over 36 months.
intangible results that contribute significantly to