| Heliocentric literally means the center of the universe. | | | | niche audience. You are likely to find an MVNO |
| But in the case of Helio Mobile it probably means the | | | | customer care team more familiar with your specific |
| center of YOUR universe! Indeed it is the place where | | | | product line and therefore better able to support you. |
| Generation X and Y intersect and pivot much like the | | | | Think of them as like a boutique mobile phone |
| crossing of their respective axis. It is here somewhere | | | | company. And buying your mobile will sort of be like |
| between Generation's X and Y that you will find the | | | | ordering a la carte. Instead of getting a phone with all |
| first mobile handheld device created to allow full | | | | this stuff you don't really need or won't use, you can |
| access and user functionality to these generations | | | | purchase a mobile phone with everything that you |
| most coveted website: MY SPACE. And if you think | | | | specifically need based on your lifestyle. |
| this seems like some future high tech stuff that is a | | | | In the case of Helio their target market is primarily |
| little ahead of our time, you are absolutely right. Helio is | | | | young and/or techno-savvy professionals who are |
| the creative brainchild of SK Telecom (One of South | | | | socialites and want a cool phone that goes where |
| Korea's Major Telecom Providers) and Earthlink and | | | | they go! They say, 'Don't call me a phone company', |
| the first such company to launch this type of service in | | | | probably for more reasons than one. Traditional |
| the U.S. | | | | wireless carriers are not generally known for having |
| So where did Helio come from and what are they all | | | | good support for their non cohesive myriad of wireless |
| about? Well in simple terms, the 'mobile fairy' brought | | | | offerings marketed towards a broad mainstream |
| them. But in more complex, but still simple terms they | | | | market. Helio is looking for sophisticated users who |
| are what you call an MVNO. You may have recently | | | | want a rich multimedia experience. From on demand |
| heard or seen the term but are not quite sure of what | | | | video to web browsing and understanding that their |
| it means. MVNO is the acronym (as if we don't | | | | mobile is a part of their lifestyle. Consumer lifestyle |
| already have enough in wireless and technology) | | | | marketing and the convergence of multimedia on the |
| which stands for Mobile Virtual Network Operator. An | | | | mobile handheld is the future of wireless. Better get |
| MVNO essentially leases space from a major wireless | | | | with the program before your call dro--. Helio? Helio? |
| carrier like Verizon or Sprint or Cingular and then | | | | Anybody there? |
| customizes programs and services specific to their | | | | |